Steve Carter
I brought Nicki in to fix a fragmented, underperforming marketing function. She aligned our senior team, rebuilt the brand from the ground up, and implemented systems to drive measurable results across multiple channels. Within a few months the foundations were in place and marketing was supporting sales, operations and recruitment in an efficient and impactful way. There was a new website and the ability to tailor messaging to difference audiences, and comms and database growth were predictable. We were much more visible in the sector, the team had strategic capability it didn’t have before. If you want someone who can quickly diagnose the issues, create a sensible plan and deliver transformation I’d recommend Nicki