One day of strategic consultancy
Context
An online live-in care agency with a small but stable client base wanted to scale. They were competing with established providers and receiving enquiries, but lacked clarity about positioning, messaging, and where to invest next.
The challenge
- Understanding how potential clients navigate complex care choices
- Differentiating in a crowded and confusing market
- Ensuring the website and enquiry process supported decision-making
- Avoiding wasted spend on the wrong marketing channels
My role
Strategic consultant providing a focused diagnostic and action plan.
What we did
- Explored goals, challenges, competitors, and current performance
- Reviewed the client’s website against real customer decision journeys
- Carried out detailed mystery shopping of key competitors
- Analysed how pricing, messaging, and processes shaped customer confidence
- Mapped the different decision stages families go through when choosing care
The outcome
The client gained immediate clarity on
- Where their website and processes were creating friction
- How and when to communicate pricing and value
- Which competitors were influencing client expectations
- What needed fixing before investing further in promotion
They left with a clear set of priorities, practical actions, and a far stronger strategic lens through which to make future decisions.