COOKIE POLICY

Straight Up Marketing Ltd
Last updated: 1st March 2026

  1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help websites function effectively and provide information to website owners about how the site is used.

Cookies may be “session” cookies (deleted when you close your browser) or “persistent” cookies (which remain on your device for a defined period).

  1. Legal Basis for Using Cookies

Essential cookies are necessary for the operation of our website and are used on the basis of legitimate interests.

Non-essential cookies (such as analytics cookies) are only set with your consent in accordance with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR).

You may withdraw or amend your consent at any time via our cookie settings tool.

  1. How We Use Cookies

We use cookies to:

  • Ensure the website functions correctly
    • Understand how visitors use our website
    • Improve performance and user experience
    • Measure the effectiveness of communications
  1. Types of Cookies We Use

Essential Cookies

Required for core website functionality. These cannot be switched off in our systems.

Analytics Cookies

We use Google Analytics (GA4) to collect pseudonymised information about how visitors use our website, including:

  • Pages visited
    • Time spent on pages
    • Traffic sources

Google Analytics does not directly identify individual users. IP anonymisation is enabled by default in GA4.

Marketing Cookies

We do not currently use third-party advertising cookies. If this changes, this policy will be updated accordingly.

  1. Managing Cookies

When you first visit our website, you will be presented with a cookie consent banner allowing you to:

  • Accept all cookies
    • Reject non-essential cookies
    • Manage preferences

You may also adjust your browser settings to refuse cookies. Please note that blocking essential cookies may affect website functionality.

  1. Third-Party Cookies

Some cookies may be set by third-party services such as:

  • Google Analytics
    • MailerLite (email performance tracking)

These providers have their own privacy policies and data protection practices.

For more information about how we process personal data, please see our Privacy Policy.

 

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