Marketing home care services
With the uncertainty of future local authority funding, many home care providers are looking at how to tap into the private market and access the increasing number of individuals looking for home care who have a direct payment.
What do you need to think about?
To many homecare providers the concept of sales and marketing can be quite daunting. Some of the things you need to think about include:
What should go into your enquiry packs and on your website?
Where and how should you market your home care agency?
How will you differentiate yourself from your home care competitors and what marketing are they doing that you might want to emulate?
How should you handle enquiries and initial visits?
And how will you know what marketing is and is not working?
There are plenty of organisations out there ready to convince you that you need to be advertising in their directory or magazine or that you need to spend a lot of money on your brand or website. So how can you choose who to work with?
How can we help?
Straight Up Marketing have experience of working with a number of health and social care providers including those needing help with marketing homecare services. We understand about home care marketing and have helped several providers to develop their first marketing strategy. We know the homecare marketing marketing techniques that tend to work and which are likely to result in wasted time and money. We know that you need to see measurable results from the money you spend. And with our experience we can cut down on the waste and identify what is likely to work for you for your home care organisation or care home.
How do we approach things?
Our approach is usually as follows:
We spend a day or so with you and your staff to understand:
What it is you do and how you do it
What makes you better and different from your competitors
What marketing you are currently doing and how it is working
We review your leaflets, website and marketing materials and identify whether your messages are being consistently delivered.
We can also carry out a review of your key competitors. This might include:
Reviewing their websites
Carrying out mystery shopping enquiries (of yourself and your key competitors) to understand what they say and how they handle enquiries
Reviewing your competitors’ marketing activity
We provide you with a plan which identifies:
How you can cost-effectively increase the number of quality visitors to your website, calls to your organisation, enquiries you capture and customers you win.
Where you can save money
Where your processes could be streamlined to enhance the customer experience, improve efficiency and save you money
How much does it cost?
Depending on your size and requirements an internal audit and development of a marketing plan is likely to cost a fraction of the revenue you'll generate from just one new customer!
Whether you are looking to start carrying out home care marketing or care homes marketing activity for the first time, would like some help with reviewing how fit for purpose your current marketing activity is, or you would simply like a chat, contact us
now to discuss how we can help your organisation.
Find out which clients
we have worked with
Vies case studies