You are here: About us > Case studies > Tracking return on investment from marketing

Case study: Tracking return on investment

Wanting to measure what works and being able to set up the systems and processes that work effectively are two different things.

One organisation were looking to generate business directly from end users rather than having to pay intermediaries a commission.

By developing a website that focused specifically on search engine optimisation and lead generation we were able to achieve first page listings on Google for all targeted phrases, as well as achieve a 29% increase in leads and a 46% increase in revenue from direct leads in one year.

By introducing tracking systems that tracked enquiries from the website, through to the enquiry handlers and into the customer relationship management system we were able to see whether enquiries were generated by pay per click advertising, natural search or other online and off-line marketing campaigns and to measure specific return on investment from our marketing campaigns.  

This gave us the information we needed to stop carrying out ineffective marketing and enabled us to reduce our pay per click advertising from around £10K to £1K per month. The intelligence we gathered allowed us to confidently reduce overall marketing expenditure and reassign some of the marketing budget to other activities.

Find out more about the various ways we could help your organisation.

If you’d like to talk to us about helping your organisation to achieve something similar please get in touch.


  • ..."Nicki's knowledge of CRM systems, call centres and the sales process in similar environments coupled with her general marketing experience was invaluable."

    Jeff Palmer, Dimensions (Learning disabilities)

More Testimonials

Follow us on:   
Close window

Your cookie level is currently set to 'Allow all cookies'.

This is the recommended setting for this website but if you wish to change it, please click one of the following buttons.

IMPORTANT: Please be aware that by changing this you may no longer be able to access or use some parts of this website!

This website uses cookies to provide you with the very best experience. To change the current cookie settings simply click the 'Cookie' link at the bottom of the page. Would you like to change your settings now? Yes, please | No, Thanks