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About Straight Up Marketing

Straight Up Marketing was set up by Nicki Wakefield, a marketing professional with 15 years of broad experience in marketing, strategy and operations. Nicki has significant experience in working with multi-site health and social care organisations who market services to multiple audiences, via multiple channels.

Nicki has held senior management positions for organisations in a range of industries including business services, healthcare, property, distribution, publishing, membership organisations, recruitment and training. Her experience is gained primarily within the private sector, although she has also worked with organisations in the public and not for profit sectors.

Straight Up Marketing is currently helping several health and social care organisations to develop and implement their sales and marketing strategy in order to respond to the squeeze in state funding and the personalisation agenda.

Nicki provides many of the services herself, bringing in print and website designers, database developers and a range of other marketing specialists as and when required.

We understand that money is tight, particularly in the current climate, and our ethos is that we provide practical, cost-effective solutions that generate identifiable results and cost as little as possible. If as a result of our work we do think you should invest more money we’ll help you to make sure everything is tested and results can be measured.

Once we've provided our recommendations we can then help you implement the programme, provide you with help and advice along the way or leave you to get on with it.

As a small business with minimal overheads we are able to offer our services at a highly competitive price.

Edward Szekely provides research, web design, online marketing, and social media support for Straight Up Marketing and its clients. Edward has considerable experience of working in the media production and new media sectors, producing promotional content for small businesses and multinational brands to market their products, services and values.

Edward has diverse content creation skills that span video production and editing to social media outreach and search engine optimisation, and he is committed to providing excellent client services. He is an award winning filmmaker, and his previous clients include the BBC, Disney, Yahoo and the National Youth Theatre.

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  • ..."Nicki made us look at things in a different way and this has enabled us to grow our business without spending a lot of money"

    Adam Barker, Local Government Employers (Public sector)

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