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Managing the sales process

Many businesses generate thousands of visitors to their website or generate loads of calls, but fail to convert enough of these into customers. This could be for a number of reasons.
  • Your proposition could be poorly defined, or not as good as your competitors.
  • Your website could be attracting the wrong type of visitors of failing to get people to do what you want them to do such as pick up the phone or sign up to your newsletter.
  • You could be failing to communicate what makes you so good – on your adverts, on your website, in your marketing materials or over the telephone or face-to-face.
We like to think of it like a funnel – it’s all about getting as many high quality people in at the top of the funnel, minimising the number who drop-out at each stage in the process and maximising the number who come out the end as customers and eventually advocates who will recommend your organisation. Whatever your organisation, there will always be things you can improve.

By taking a holistic view of sales and marketing, including looking at your messaging, pricing and data from a variety of sources we can help you understand what you need to do to get more people in at the top of the funnel and which parts in the process you need to focus on.

Contact us to find out how we can help you to improve conversion throughout your sales process.


  • ..."Nicki's knowledge of CRM systems, call centres and the sales process in similar environments coupled with her general marketing experience was invaluable."

    Jeff Palmer, Dimensions (Learning disabilities)

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