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Internal / external audit & strategy development

Straight Up Marketing can help you to better understand what is happening in your organisation, how your products and services compare to your competitors, how best you should develop your organisation and how to ensure your services meet the market need and you do more of what is currently working and less of what isn’t.

If you don’t know the answer to all the following questions, please contact us to discuss how we can help.

Understanding customers and influencers

  • Who are your current customers and how many have you got?
  • How profitable are they?
  • Who are the key influencers in the decision-making process?
  • Are you dedicating the right amount of resources on the most influential individuals?
  • Why do they buy from you?
  • What are your customers saying about you?

Developing your proposition

  • How do your products / services compare to your competitors?
  • How much revenue does each of your products / services generate? How profitable is each area of the organisation?
  • What are the key messages you need to communicate?

Raising awareness & generating prospects

  • Where do people look for the services you provide?
  • Which marketing activities are most likely to reach your target audience?
  • How visible is your organisation?
  • Are your messages strong enough to generate interest?

Converting more prospects to customers

  • How many of your website visitors are converting into enquiries?
  • Are all calls being answered and are they being handled in the best way possible?
  • Are all enquiries being captured and followed up?
  • Are you converting as many potential customers into actual customers as you can?

Marketing that works

  • What marketing has and has not worked?
  • Are you using all available / the right channels to get your message out?

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Testimonials

  • ...“Nicki brought skills and expertise that we did not possess and by focusing our efforts on the things that are most likely to work her input will ultimately save us time and money"

    Steven Rose, Choice Support (Learning disabilities)

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