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4 ways to measure the effectiveness of your marketing

Wasting money on ineffective marketing is not an option that many organisations have the luxury of doing. Working out what is working may mean tracking enquirers through the various steps in the process.

Should you be marketing your organisation on social media?

There have been a lot of headlines recently about the rise of social media websites, and the increasing influence they have in our lives. They are used by millions of people, businesses and brands every day. It is common for an ad in the paper or on a billboard today to ask the reader to 'like' on Facebook or 'follow' on Twitter to find out more about a product or service. But is it right to market your organisation with, and how should you be a part of it? These are some questions you might want to ask yourself before you take your first steps into the social media universe...
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