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Care Marketing Toolkit - full access now available for 24 hours

We're pleased to announce that as well as being able to sign up and access the Care Marketing Toolkit for a month or a year, you can now do so for a 24 hour period.

New Care Marketing Toolkit launched to help care providers generate and convert service enquiries

Straight Up Marketing is pleased to announce the launch of the Care Marketing Toolkit, the first of its kind specifically aimed at social care providers, large and small, looking to generate and convert service enquiries.

Using third parties to communicate your messages

Getting people to read and act on your communications when you contact them directly is tricky enough, but relying on third parties to pass on your message can be particularly challenging.

Protecting Your Reputation In The Care Sector

At the end of the day, whatever kind of organisation you work in, whether it’s a non-profit, charity or business, all you have to trade on is your reputation; what people say about your organisation in particular, and your industry at large.

The End Of The Social Care Association - What Went Wrong?

Here at Straight Up Marketing, we were surprised to hear last week about the closure of the Social Care Association, after 60 years of providing expert support and training for people in the social care arena. We have some insight into the types of issues they would have been facing.
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